Mobile Readiness Does your firm have a focus on your mobile strategy? Do you have a VP or Director of Mobile? Are you getting left behind in fast evolving world of customer engagement via mobile platforms?
Smartphones now outsell all computing devices combined, including laptops, desktops, tablets and even televisions. Mobile is a disruptive technology and the next level of how to stay connected and engage with your customers. The mobile is ubiquitous and people have them with them and use them from when they wake until they sleep. This new report from the CMO Council articulates the use of mobile relationship marketing (MRM) to engage with your customer at every stage. If your firm is like most others trying to leverage today’s rapidly changing mobile landscape, you are asking yourselves these questions;
Planning What is your mobile strategy? What is your competitors’ strategy, and what is it doing for them? What are the goals and objectives of your mobile strategy? Revenue? Extending your customer engagement cycle? Data gathering or augmentation? How does it fit into your overall customer engagement strategy? How will you measure success?
What are the monetization schemes available to you, and what is their relative payoff? Should you go ad based, affiliate revenue, license fee, free to paid, or a combination? What is your user acquisition strategy? Is leveraging distribution via your existing channels an option, or do you need to find new channels?
What is the best deployment strategy for your goals? Native iPhone? Native iPad? Android? Windows8? Mobile web? Embedded browser? Some combination in a planned path of iteration? Do you value the differences between the tablet and the smartphone use cases and how you engage those audiences differently? What are the costs, benefits and limitations of each approach? Which approach best matches your means of accessing your customers? What technologies can be leveraged across multiple platforms?
Design What content will you deliver? Where will your source third party content, and how? What interface design best supports your goals? How will you structure the flow of your app? What will your look and feel be? How will you test the usability of your design? How will you build your app cost effectively? How will you communicate the design to the engineering team? Is agile or waterfall development best suited to your environment?
Implementation How do you communicate your design to your engineers so they build it right? Do you start with a minimal feature set and work up to more in successive steps, or go all out at once? Agile or waterfall? If you are deploying on multiple platforms, which one to build first?
Measurement What measurement tools can you use, and what do they tell you? Google analytics, Localytics, Android developer platform, Apple Connect, Cognos Powerplay? How can you use them in combination? How do you use A/B testing to improve your clickthrough results?
Program Management How will you plan, design and implement a successful mobile app amid the current priorities and projects ongoing in your organization? How will you bring focus and expertise to this challenge?
Success Jack Costello & Associates has planned, designed, built and launched award winning mobile applications. We can help guide your team through the maze of these options to create a mobile strategy, design, implementation and deployment plan that meets your company’s objectives. We work across your organization with your existing team in a matrix management approach to leverage your team with our mobile domain, technical and design expertise, using our focus and assets to accelerate your timeline to a successful mobile presence.